Ads, songs and things-to-do lists

A toast to your health

2011-11-01T16:40:00.000+05:30

A recent invention to emerge from marketing departments of hospitals is the preventive health check. Some annual, some monthly, some at odd intervals. Look at it from the marketer's perspective and it makes perfect sense. Get people in, on the premise that you want to protect their good health. Find a problem. Treat it. Bill it. Profit.

Okay, so I'm not even starting to comment on this modus operandi. The interesting part is there are more healthy people waiting to see a physician than ailing ones.

Let me explain.

50 employees from company ABC Softwhere turn up at this well known hospital for their complimentary health check-up, an employee perk which otherwise the employee would have decided was entirely unnecessary. But if it's free it has to be taken. So what if it's a HIV test and you've never had sex.

Getting back, that's 50 relatively healthy people waiting to see the doc. Also waiting are some others. These folk are unwell - fevers, food poisoning, migraines etc.

Now then. Who sees the doctor first? The healthy folk? Or the sick?

Simple.

Consultation by appointment only.

Sony... er, yet so far away

2011-11-01T10:10:00.004+05:30

Last evening I stepped into the Croma on North Usman Road.

Aim of experiment? To procure a HD video camera.

Budget? 25K or less. The latter being the more attractive option.

I figured that having just passed Diwali, the store would be less crowded, and I'd be able to motor my way around without being glared at by fat bottomed Maamis.

All above turned out to be true, and a salesman was at our elbow as soon as we set foot inside Croma. For those who haven't heard of Croma, it's a multi-brand store that stocks electronics among other things. I then informed the salesman of my intentions, desires and depth of wallet.

He promptly showed me the available range of Sony HD camcorders. Explained a few features, while laying emphasis on those absent in the less expensive model.

Cool. All is well. I like what I hear. Now I'd like to appreciate what I will see. "Can you hook up the camera to a television so I can appreciate the quality of the video it captures?"

"Sir I can do it after you buy the camera. With your piece."

"You mean, you cannot give me a product demo?"

"No sir, it's against the rules."

Very quaint. This must be what they call free after sales service. I could imagine the ad.

FREE demo on purchase of HD video camera worth Rs. 25,000. Conditions apply.

I kid you not. This did happen. Try it yourself.

TwentyOne C is online

2010-07-28T20:24:00.001+05:30

The TwentyOne C website, after much ado, is up and running. Nothing fancy, but it does the job to my satisfaction. Drop in.
www.21c.in is where it's at.

2010 with TwentyOne C

2010-01-10T10:53:00.003+05:30

A-I-D-S

2009-11-29T13:58:00.005+05:30

Have no idea? Have no idea what's going on?

The first is a common malady, treated quite easily by persistence of pen on a blank piece of paper.

The second is an even more abundantly prevalent ailment. Incurable. Epidemic.

Acquired Immune Deficiency Syndrome?

Advertising In Deep Shit?

Why TwentyOne C?

2009-10-10T08:19:00.003+05:30

It didn't take me 13 years to realise that the way an ad agency is structured is unfair to a creative person. It took me that long to muster up the courage to do something about it.

Therefore TwentyOne C.

Why TwentyOne?

At 36, I discovered the legs of a 21 year old. Probably because I'm running after something I passionately believe in. Heck, I'm also running 'cos I know the bank account ain't gonna clink on the 1st of every month.

But what the hell!!

I'm running to save my own ass. I like that.

TwentyOne C

2009-09-30T21:38:00.009+05:30

Ok, I was bored. Logging on, typing a few lines, checking back for comments. Therefore the break. I didn't get away from writing though. I wrote ads, some jokes, verse, and worse, a resignation letter. After 13 years in the business of advertising, marketing and refusing to suck up, I got lucky.

I found an employer who I would love for the rest of my life. I found a workplace where it would actually be all about the work, and nothing else. I found an agency where I could actually work for the people below me.

You know, I really should be saying founded. It's called TwentyOne Creative.

Then bought a laptop, printed a bunch of business cards and hit the road. Armed with a belief in my abilities and the firm faith that clients deserved better than the bull that's hitherto been served up to them.

A few weeks down the line what have I to report? My first client.

So long then, till I have something new to report, which i'm hoping will be really soon. Meanwhile I request you to visit TwentyOne Creative's website for a look at its under construction page. My colleague wrote a rather cute limerick for the space.

www.21c.in

Click.

Confessions of an adman

2009-06-20T09:05:00.001+05:30

'What do you do for a living?' asked the adman.

'Nothing', came the reply.

'Oh, I'm working towards that too.'

On the write note

2009-06-20T09:02:00.001+05:30

If only we passed a ball as well as we passed the buck, we'd be champions of the world's most popular game.

Maa tujhey salaam

2009-06-08T08:14:00.003+05:30

On the write note

2009-06-08T08:03:00.003+05:30

The use of toilet paper is on the rise.
Ass kissers beware.

On the write note

2009-06-07T21:34:00.002+05:30

India now has a stable Government 'cos the stable is now out of the Government.

From Madurai, with love

2009-05-29T16:02:00.003+05:30

One of my own.

Air traffic on the rise?

2009-05-05T12:35:00.000+05:30

Pigs must have wings, cos swine flu.

Word Flay

2009-04-25T08:17:00.006+05:30

Honorable Minister.

Pick one.

Just doing it?

2009-04-20T08:04:00.004+05:30

Chucking up etiquette and letting fly with footwear has become a popular sport among scribes around the world. And with the TV cameras on them it throws up instant stardom and sponsorship possibilities like never before. (I hear one bloke was even offered a ticket to contest the Lok Sabha elections.)

Here's how it works.

Scribe. Stands. Throws. Bingo. MVO. This program was brought to you by ABC footwear. Jootey lo, jootey do. Ting tong.

The scribe of course gets a generous fee from the sponsor, and a lawyer. If the shoe was thrown with logo facing camera, double the fee. To spice things up, a few sprightly young things in 'little or next to nothing skirts', can be added to the frame to wave their pompoms among other assets.

IPL move over. The Bootslinging Badshahs are here.

The Thompson twins?

2009-02-19T08:15:00.002+05:30

They think alike. They do alike. Even starting to look alike.

Give 'em a name

2009-02-14T22:00:00.005+05:30

Call 'em anything but the Sri Ram Sene.

A name like 'Sri Ram' gives them a legitimacy that they should be denied. (I hope a media person has a ear to this.)

I suggest Chaddi Buddies. (In fond memory of the pink that's overflowing from their party office in Mangalore.)

You have a name?

2009-02-10T08:35:00.004+05:30

A face in the sand
A quivering hand
Does anybody know
Or understand?
What blew through the air
A bloody nightmare
It twisted Bhopal
Beyond repair

A spine inclined
A jaw you can’t find
Eyes that can’t see
That death has been kind
Legs that can’t walk
Tongues that can’t talk
Lungs that can’t breathe
Lives frozen in rock

Chorus:
Hey long arm of the law, slip out of pockets of gold
Filled by the promises of riches untold
Those pockets have loopholes, those pockets of gold
It’s time you found out our lives can’t be sold.

Is justice no more
Can money buy all
Make the righteous fall
And look the other way
Can the guilty walk free
Screw the judiciary
Kill our right to be
And call it democracy

(Repeat chorus)

They say justice delayed
Is justice denied
Been 25 years
But the tears haven’t dried
The fight will go on
Till justice is won
And the face in the sand
Won’t fade till we’re done

(Repeat chorus)

A face in the sand
A quivering hand
Does anybody know
Or understand?

'A Face in the Sand' is a song I've written in support of the Bhopal movement. I'll soon have an mp3 for you to download.

Pea Brain Ideas

2009-01-09T21:34:00.002+05:30

I stumbled upon a blog last night.

Just 3 posts old, but there's a helluva lot more in this pod than what its title 'Pea Brain Ideas' leads you to believe.

Click here to pick this pod.

Titular titter returns

2009-01-02T17:54:00.001+05:30

He lives by the book. His name is Emanual.

Titular titter

2009-01-02T08:27:00.005+05:30

They insist he be called the Honourable Minister. And I cannot understand how one can be true when the other is.

This perhaps is a more accurate summary.

Honourable Minister *

* Conditions apply.

Greetings for 2009

2008-12-31T21:35:00.002+05:30

I'd like to wish you many happy returns in the new year, in everything you stake an interest in.
Personally, I'll settle for slightly better returns at the stock market.

Bloggers react

2008-12-10T10:39:00.004+05:30

Couple of interesting posts I picked up. Worth a read.

Dear Mr. Terrorist

Civil obedience

Where did the guns come from?

2008-12-08T08:31:00.003+05:30

Cell phones can be traced. (As can calls. So what if there are millions made every day.)

Why not guns?

Who made the guns used by the terrorists?

Who sold it them to the terrorists?

Considering there are more cell phone companies than gun manufacturers, that should be easy to dig out. Or so I think.

Attteen-shun!!!

2008-12-05T08:21:00.006+05:30

I'm sure you've noticed what passes off as security checks in the city's public places, and therefore also know what exactly can pass through them.

Mirrors rolled under cars. Wooden frames with serial lights that pretend to be metal detectors.

Security checks?

To deter the determined terrorist?

Or to keep honest people honest?

Early morning hues

2008-12-04T07:30:00.007+05:30

Every morning strains of students singing at the assembly of a nearby school drift through my windows and into my home. Today I heard them sing a Michael Jackson song.

Heal the world.

Innocent irony.

Mumbai. After the debris has settled.

2008-12-03T08:31:00.004+05:30

It’s important to bounce back and get back to business as usual. The common man can't afford to sit at home.

It’s equally important not to forget. Or this will happen again.

I hope the media keeps up the pressure on the administration. A small compensation for some overtly dramatic and insensitive reporting.

I hope the rich and famous who shrieked themselves hoarse during the attack will continue to do so till action is taken. They have the time to do so, and the incentive. Lights, camera, action.

I hope things aren't swept under a carpet called the resilience of Mumbai. It's been happening since the first terror attack in Mumbai.

So, no matter how you do it or why you do it, as long as the change we all want to see is effected, it will be a job well done.

Cheaper labour. Less valuable lives?

2008-11-30T10:23:00.003+05:30

They say manpower costs less in India.

Does that mean our lives are less valuable too?

A mirror to Mumbai

2008-11-29T09:13:00.010+05:30

What is this 'spirit of Mumbai' that figures so prominently in the media coverage of tragedies that hit the city?

Something that can be called upon to divert attention from the Government's failure to provide security to its citizens?

Resilience to bounce back after tragedy?

A chat topic for hacks seeking their 30 seconds of fame?

Emotional padding employed by new channels to bolster viewership ratings?

Well Mumbai has proved from past incidents that it has the resilience to bounce back. But that's necessity more than spirit. After all what can the working class do but recover and go to work. Mumbai is the most expensive city in India, and if you don't work, you don't eat. Which is a worse tragedy for 75% of the population of Mumbai.

This spirit (read 'survival instinct of the working class') is glorified by hacks on TV, who were born with silver spoons for their every orifice. People who don't need to work for a living. People who don't need to bounce back, but can sit in air-conditioned environments praising the spirit of a city that's been battered and bruised by terror attacks for more than a decade.

The hacks will continue to preach; as will opportunistic politicians who have easier ways of gaining votes than by providing security to citizens - like caste, religion and language. And of course, the TV channels whose reports have more drama than a Karan Johar movie (it's all about TRPs baby!).

The vultures always converge when tragedy strikes. And after consuming their fill, they say goodbye. Adios. Till next time, when the next tragedy strikes.

India needs a change. From the democracy it practises to the democracy it preaches. We need better governance than what the politicians in this country can provide.

Sail-in interview

2008-11-26T12:10:00.006+05:30

On a dark horizon littered with pink slips, there appears to be a silver lining. Positions are rumoured to be opening up close to the Dark Continent, in Somalian waters.

Applicants are required to be strong of arm and black of heart. Previous experience though desirable is not an absolute must. However, the willingness to learn, burn and earn is indispensable.

Remuneration will be handed out strictly based on performance. LTA, PF, EPS and other such claims will be settled with a rope around the ankles and a dunk in icy blue waters. The claimant will not be retracted until his claims are.

Perks include and are restricted to living quarters, 3 daily meals, 2 sets of overalls and a company vehicle. The uninitiated might consider high speed chases in the high seas and pitched gun battles an added bonus.

Defiance of authority (aka mutiny) will be treated with a tip over the rails, minus the rope around the ankles.

Please note. The company is an equal opportunity employer, and provides equal opportunities to all men on board.

Titles that titillate

2008-11-25T07:57:00.008+05:30

The plot never changes in an adult flick, but the titles often titillate a writer's senses much more than the screenplay itself.

Here are a few examples:

WEAPONS OF ASS DESTRUCTION

RIDING MISS DAISY

PUMP FICTION

MUFFY THE VAMPIRE LAYER

SATURDAY NIGHT BEAVER

PORN ON THE FOURTH OF JULY

A TALE OF TWO TITTIES

DONE IN 60 SECONDS

FOREST HUMP

GOODWILL HUMPING

PHALLUS IN WONDERLAND

Feel free to add from your collection.

Once upon a time...

2008-11-17T07:50:00.007+05:30

not so long ago ...

in 2008.

We the 'Pee'ple

2008-11-16T21:52:00.001+05:30

North?

South?

East?

West?

All of the above?

Dostana - a very brief review

2008-11-15T15:26:00.005+05:30

It ought to be illegal for John Abraham to take off his shirt. My better half has a rather violent difference of opinion. Which is why I am of the opinion in the first place.

Click here for more of John in very little.

Solutions for small planet

2008-11-13T22:19:00.002+05:30

India will be free from corruption when elephants can paint!

2008-11-10T11:05:00.002+05:30

So I guess it's too early to lose hope.

The mood of the American people, In black and white

2008-11-05T10:26:00.005+05:30

After over 200 years of independence, a black man has made it to the White House. By a very wide margin; which tells me that America was indeed very close to having its first woman President.

It also points out just how much the Republicans have fallen out of favour with the people of America.

Barack Hussain Obama's victory is not only a testament of his ability, but an indication of the despair America has been plunged into by 2 terms of George Bush.

The power of advertising

2008-11-05T10:24:00.001+05:30

The reel deal this week.

2008-10-28T21:40:00.002+05:30

I watched Aegan today.

Never Aegan.

Shit for shat

2008-10-28T08:03:00.005+05:30

Give Mother Nature a hard time and she finds a way of returning the favour. In the picture, a 'crapet' bombed bike.

Water idea sirji!

2008-10-27T22:51:00.004+05:30

Thumbing through some web pages, I stumbled upon a beauty secret of a rather distracting young lady named Shriya. 5 litres of water a day is what she attributes the glowing attributes of her skin to.

Moral of the story?

Running water out and in, giveth you glowing skin.

Side effects include Mother Nature being a regular pain in the wrong places. Including outdoor locations where you might just have to walk till the unit is out of sight and do the needful when you have a bladder full.

Cheers.

A nursery of rhymes

2008-10-14T13:58:00.002+05:30

Smile please. Ok. Thank you.

Patricia the stripper

2008-10-06T22:05:00.004+05:30

a T for mr. G

2008-10-02T14:34:00.003+05:30

I have a brand new T.

Says 3 cheers to mr G.

Instant pain relief takes 60 seconds

2008-10-02T10:30:00.013+05:30

For an ad that promises instant relief from pain, it does take some time to deliver.

Point of purchase

2008-09-23T06:03:00.002+05:30

I saw in a New Jersey mall, a rather cute way of displaying leggings among other things. Your point of view Madam / Sir?

8 year old guitar god, Yuto Miyazawa

2008-09-14T21:36:00.005+05:30

Folks my guitar's up for sale.
Pay me as little as you'd like to.
In easy monthly instalments?
No problem.
Just take it.

Smile please

2008-09-12T17:28:00.003+05:30

Oh, what a 'Palin in the butt' she's turning out to be for Mr. Obama and company.

West is best?

2008-09-10T17:58:00.006+05:30

Poverty in America is harder to digest because of the opulence of the surroundings that frame it. The contrast is starker and more disturbing even for an Indian, who is used to seeing beggars and vagrants at every nook and corner back home. I'd say, in the west, you stand a better chance of not going hungry if you were a pigeon at a tourist spot.

Pot an idea sirji!

2008-08-29T10:07:00.002+05:30

There wasn't much action happening outside the agency's loo. So I got up to something inside it.

Oh fish, it's Trish!

2008-08-27T06:15:00.002+05:30

Look who I met in a store in Pondy Bazaar.

Patriotism finds a new flavour.

2008-08-25T07:01:00.004+05:30

Or leftovers from the restaurant's Independence Day celebrations?

Notes for nought, and lines for free

2008-08-24T11:12:00.003+05:30

Friends, Romans, countrymen, NRIs, others; lend me your ears. Then lend me a vote on your favourite song. There's something new in the pipeline, and those I hear from will get it first.

Click here for all my recorded music thus far: http://www.ilike.com/artist/Manoj%20Jacob

The youngest CEO?

2008-08-20T14:30:00.004+05:30

The Prime Minister's busy running after a nuclear deal
And everyone else is trying to put a spoke in the wheel.
Forgetting India's biggest crisis - a daily square meal,
And the task of giving this boy a slightly better deal.

The Big Bangalore Protest hits a few wrong notes

2008-08-20T12:00:00.003+05:30

This was and should continue be a protest against musicians being denied their right to a livelihood. Somewhere along the way, the agenda took a slight deviation and started to focus on the pub clientele's rights rather than the musicians'.

Here are some links to news reports. Not too many mentions of a musician's right to earn a living.

http://www.ndtv.com/convergence/ndtv/story.aspx?Id=NEWEN20080060932&ch=633540058795655000

http://broadband.indiatimes.com/videoshow/3348616.cms

I'd also like to point out the description of the Facebook group created for the protest. Again, no mention of a musician's fundamental right to be allowed to earn a dignified living.

"Citizens..its about time we come together..and protest the right to our freedom..Freedom is our birth right! Lets have them lift the mindless ban on live music bands..the 11:30pm curfew ..lets have our nightlife back..lets get Bangalore back..lets make the right noise..not a commotion.. Who the people??? We the People!!! And we can change it ! Come together everyone!!!"

Bangalore bleeding from many more wounds

2008-08-19T09:30:00.012+05:30

After 32 years in Bangalore I moved 2 years ago when a job came calling. My new station was just a few hours away. I've therefore managed a visit every month with reasonable regularity.

Some time back, I'd posted on this blog in support of the Big Bangalore Protest against the ban on live bands and other entertainment. I strongly support the movement as it infringes on my fundamental rights, but I've started to see things in a different light after my visit to the city last weekend.

First on my list of things to do in Bangalore was to join the 'Protest March' slated for August 15. On my arrival I discovered that the Protest was out of town on vacation. It was a 3 day weekend, and even a fight for one's rights needs a break. I guess that sounds reasonable.

First priority being out of town, I moved on to the others and around the city. And was quite aghast by what I saw. Potholes, ravaged roads, garbage dumped anywhere and everywhere, dividers overgrown with weed, sidewalks that are less walk and more trip 'n' fall, streets with no lights, a CMH road that's been run over by the Metro Rail project, a Koramangala that's lost its trees and everything residential about it... The city is rotting, and nobody seems to give a damn. Not the Government. Not the people. Think about it. There's a serious problem when malls come up overnight and a public utility takes years; when people fight for better drinking conditions rather than better living conditions.

Burn me at the stake for saying it if you want, but I do find the Big Bangalore Protest rather trivial considering the other wounds Bangalore bleeds from. I can't understand people taking to the streets to fight for their right to drink, dance and listen to live music under one roof, when the city's infrastructure resembles a scrap dump. Ironically they do believe that they are fighting to save Bangalore. Even worse, the protest congregates at the Mahatma's statue on MG Road.

I think the Big Bangalore Protest must rewrite its vision statement. There's more to our fundamental rights than the freedom to drink, dance and sing beyond 11pm.

Chilli chillin'

2008-08-13T09:28:00.006+05:30

Service with a smiley

2008-08-13T09:15:00.006+05:30

Media takes the 'MALT SATYAGRAHA' national

2008-08-11T11:39:00.010+05:30

This is absolutely fantastic. Last Sunday a few people braved a light drizzle to kick off a protest against the Government's moral policing. This Sunday it's gone places. All of the below.

Here.

Here.

Here.

And here.

Pics of the protest meeting are HERE.

Keep in touch with the movement HERE.

Please feel free to add links to any other reports you are aware of. And spread the word. Post on your blog, forward links etc.

i - i - yo!

2008-08-08T08:41:00.007+05:30

The iphone will be out in the market on August 22, and in all likelihood out of people's reach as well. While AT&T and O2 subsidised the new Apple product in their respective markets, Airtel and Vodafone aren't likely to do so in India. So the 8GB version is projected at between 16000 and 18000 INR, and the 16GB at approximately 28000 INR.

Now I'd like to take the opportunity to rub it in. The iphone is free in the UK from O2, and T-mobile puts it at 1 Euro in Germany.

I use a Nokia N82. Have a good day.

Details here.

The butler strikes again

2008-08-07T20:04:00.005+05:30

Stephen Bates and his little boy were granted an audience with royalty after the little fellow topped a nationwide talent search.

All was well till the butler ushered them in.

"Your Majesty", he said, "may I present Mister Stephen Bates and his son Master Bates".

"How did you know?" asked an astonished Simon. "The barn's been deserted for years."

Rajni can. In fact, only Rajni can.

2008-08-07T16:07:00.005+05:30

Simply superb. I wonder why they say Rajni Kant.

'Malt satyagraha' in Bangalore

2008-08-04T21:57:00.007+05:30

The law under Section 31 of the Karnataka Police Act sends the alive and kicking, running and packing at the stroke of eleven. Bangalore however refuses to go to bed like a good little boy.

The froth has finally risen to the mouth of this wonderfully beer bellied city. And spilt out on to the streets in protest. Cubbon Park it was that saw singers chant slogans and guitar players wield placards, demanding the right to earn a livelihood. The crew was completed by employees of pubs, lounges, discos, folk from the world of entertainment and events, and just about anyone else who cared. Like Vinod D'Sa.

Click here and a news article covering the protest will spring up. Man on the extreme right, blue jeans, red shirt, fading hairline and flowering beard. That's him. ("VD, say aye.")

He sent me a link to the online gathering on Facebook today. Sign up if you care two hoots. Namma Bengaluru has been taken hostage by the moral police, and a freedom struggle is in order. The protesters convene at the Mahatma Gandhi statue in Cubbon Park every Sunday to register peacefully their difference of opinion. Join 'em.

Will their Gandhigiri beat back the system's gaandugiri?

A study in contrasts

2008-08-01T20:08:00.002+05:30

India pining? Or shining?

Tring, tring

2008-07-30T15:28:00.003+05:30

I have bought myself a new phone. For the first time, with a 5 MP camera, GPRS, GPS, WiFi, this, that and everything else that goes under the features vertical. So if it ever travels towards Mother Earth at 9.8 m/sec2, the bruises will show on my brow.

Do SMS me your number if you have mine (I lost my directory with my old phone). There is a palatial residence waiting for it.

Politics of convenience

2008-07-28T06:27:00.004+05:30

First India accuses Pakistan of involvement in the recent car bomb attack on the Indian embassy in Kabul.

A few days later India backs Pakistan as a safe venue for the Champions Trophy of cricket.

Strange are the ways in which the subcontinent drifts.

'Pint' of View

2008-07-24T08:58:00.003+05:30

A seasoned Indian politician had this to say on the wads of currency that surfaced in the Lok Sabha just before the trust vote. "It would be a murder of democracy if the incident had really happened. If not, it was a criminal matter."

Justice is no more.

2008-07-22T15:42:00.001+05:30

What manner of indifference can turn a nation's attention from Bhopal to a nuclear deal?

I made a Bong connection

2008-07-09T12:22:00.002+05:30

From the movie 'The Bong Connection' directed by Anjan Dutt. Music by Neel Dutt. Sung by Shaan.

Use your head before you use your head

2008-07-02T16:23:00.003+05:30

Jack and Jill went up the hill
To fetch a pail of water?
Jill poor girl, forgot her pill
And junior came tumbling after

My music

2008-07-02T07:27:00.000+05:30

On iLike

On Facebook.

Listen. Download. Share.

Dish TV presents DTH or Ducking The Consumer

2008-06-24T20:42:00.006+05:30

DTH by Dish TV was wonderful as long as it worked. Some days back it went on the blink, and I've been chasing their Customer Cell for a wee bit of Customer Care ever since. Mails, calls... nothing has worked. Euro 2008 is almost over, and Wimbledon is on its way.

Every time I speak to a voice that's not prerecorded, I am assured that the matter has been escalated for immediate resolution. And going by their progress I'm sure it's Petronas they are climbing.

The moral of my story?

'Wish kiya, dish kiya, aur ab fish kar raha hoon.'

Gas problem?

2008-06-24T19:49:00.003+05:30

The Government gave us one fuel price hike. The gas stations are giving us another. Tried buying regular, normal, zero vitamin, common man's petrol or diesel recently? You'll find more often than not that it isn't available. However the more expensive Extra Premiums and Extra Miles are available at Extra Moneys. If you don't see sense immediately, you'll go from fuel station to fuel station till you finally figure it's cheaper to get the blue blooded variant of gas.

Raghu Dixit

2008-06-16T08:17:00.007+05:30

Psst... psst... this is the record of the year. So get that cheapskate, downloading ass of yours to a neighborhood music store and get a copy. It's a hundred and forty nine Indian moolah. That's less than 3 litres of gas, not to mention a whiff of fresh air as well. Go.

The Raghu Dixit website.

e-business

2008-06-14T14:52:00.001+05:30

For a clearer picture, refer to a friend who speaks Tamil.

Point to be noted

2008-06-14T14:46:00.002+05:30

Children are cute.
Then they grow up.
And start resembling their parents.

Zaitz Farm Road - 07 - Thinking of you

2008-05-30T11:22:00.003+05:30

Click here to download 'Thinking of you'.

Zaitz Farm Road - 06 - Rock 'n' roll way

2008-05-30T11:19:00.005+05:30

Click here to download 'Rock 'n' roll way.

Zaitz Farm Road - 05 - New Jersey

2008-05-22T11:29:00.008+05:30

Click here to download 'New Jersey'.

Zaitz Farm Road - 04 - Let's rock

2008-05-19T08:11:00.011+05:30

Click here to download 'Let's rock'.

Zaitz Farm Road - 03 - Long, long time

2008-05-15T08:55:00.006+05:30

Click here to download 'Long, long time'.

Zaitz Farm Road - 02 - Will you

2008-05-12T13:05:00.005+05:30

Click here to download 'Will you?'

Zaitz Farm Road - 01 - Little dream of mine

2008-04-28T07:56:00.023+05:30

Click here to download 'Little dream of mine'.

LITTLE DREAM OF MINE {Album: Zaitz farm Road (2005) }

I don't have a house atop the hills

I don't have the money to pay my bills

I don't have a chauffeur driven limousine

But I still have a dream

Now I don't have a girl whom I can hold at night

And I don't have a fire to sit by when it's cold outside

I don't have the clothes they say that make a man

But I still have a dream

Now I'm not famous, and I'm not a superstar
But I've got a song, and I've got my old guitar
And till the time I reach the end of the line
I'll get by with this little dream of mine

- MJ

Zaitz Farm Road (2005)

2008-04-26T07:49:00.006+05:30

In 2005 I recorded my first album. A collection of songs written over a decade. From my college days lined with dreams. To 10 years later, when on bended knee I offered up a diamond ring.

Zaitz Farm Road.

Over the next couple of weeks, I'm going to be putting up songs from this album up for download. Aye mate, it's free. So come by.

Blogger bhais and sisters, help spread the word. There ain't no record label behind this one.

2441139 by Anjan Dutta

2008-04-24T10:55:00.006+05:30

My first words in Bengali were 'chagoler beechi'. It means 'goat's balls'. I was looking for something nasty to say to a Bengali male colleague who was dishing out Mallu jokes at my expense. A lady friend from the same East Indian tribe obliged.

The next thing I could do in Bengali was sing.

2441139 by Anjan Dutta.

I absolutely love it.

Get a friend who knows Bengali to explain the lyrics to you, and you will love it too.

Ashish Chakravarty, I cannot thank you enough.

Bettering the better half

2008-04-21T08:15:00.006+05:30

I have finally proved to my better half, that I am indeed the better half. And guess what, she agrees. Or let's say, she simply can't disagree.

Here's how the argument went, and never came back.

I said, "I married you. You married me. So I'm smarter."

Views from the corporate ladder

2008-04-21T08:13:00.001+05:30

"Good morning", said the manager.
"I have a different point of view sir", replied his junior.

Air supply

2008-04-16T09:45:00.001+05:30

'Praise the Lord' said the pastor.

'Thanks mate', replied the adman.

Beach Ball 2008

2008-04-13T08:11:00.007+05:30

Every year around April, the advertising fraternity (me included) makes a beeline to Goa to celebrate its rather pretentious reason to exist. (Creativity is the better accepted and politically correct term.) On April 4, with the war cry, "Sri Scamachandra ki jai", the swayamsevaks dived into proceedings in very brief briefs and with what promised to be everlasting enthusiasm.

The Gods at Goafest were many. Each with a unique set of devotees.

The bar
It was free. It was flowing. It was unending. And worshipping at this altar were devotees largely under the age of thirty. The lure of a sponsored drink at that age and salary is hard to refuse. Ye bar, baar baar.

The work
Nobody cared. With the exception of the odd young man (the girls were closer to the water), a year into the business. He stood staring at the walls, scratched his head among other sweaty places and turned his face this way and that in an attempt to get it. Which brings to mind an ad written by my favourite copywriter.

Ravi Eshwar wrote, “Advertising is like the awards. Few get it.”
And these days not even the client gets to see it.

The main show
The eye candy was out to tempt, tease and torment. So when the seminar halls emptied out, I knew the rain dance had begun. Look at it this way. What chance does a Caucasian presenter of advertising funda have against a wet goddess? Va-va-voom said her most ardent devotee, Archie Andrews.

The side show
Some won because their work could not be denied. Some others won because they could not be denied. The evidence of horses being traded was not visible to the naked eye, but those who saw it enlightened those who didn’t. Bye then till 2009 for more of the same. The show must go on.
Bhagwan Sri Scamachandra ki jai!

Blog and tackle

2008-04-07T17:09:00.009+05:30

I understand the theory of not mixing politics and sports, but I fail to understand its application with regard to the 2008 Beijing Olympics. The world's largest sporting event will earn a huge sum of money for the Chinese Government. And as you know the bullets being pumped into Tibet don't come free.

Whose side are you on?

If it's China, you don't have to go any further than this.

If it's Tibet, copy these ads and post them on your blog, and pass the word on to other bloggers. If you're not a blogger, save the ads on to your computer and mail them out to as many people as you think might care.

Click on image to enlarge.

Head to head. He or she?

2008-04-02T10:34:00.004+05:30

He has 2 heads. So she needs only 1.

So 1 > 2.

i Mac? Or iyo Mac?

2008-04-02T08:08:00.002+05:30

Click HERE to find out.

God's own sense of humour

2008-04-01T08:22:00.003+05:30

They tell me Kerala is 100% literate.

I tell them the illiterates are in Dubai.

-----------------------------------------------------------

Kerala's football coach is in tears every time his team gets a corner.

The boys forget the ball and set up a tea stall.

Demand and supply

2008-03-31T14:32:00.006+05:30

Incidentally, Emami's Fair and Handsome Cream promises fair skin in just 4 weeks.

Incidentally, America has never had a non-white President.

Incidentally, I see an opportunity.

Incidentally, Michael is sulking.

Sex and the city

2008-03-31T11:43:00.008+05:30

Krish Ashok recently wrote a superb piece on the Chennai Metblog, on the difficulties of being a boy or a girl in some colleges of Chennai. Now that leaves only the the middle path and rules out both sets of stairs. The lift then?

Check out these college rules. I borrowed it from Krish Ashok.

Why send criminals to jail? College looks worse.

Click to read what Balaji Balasubramaniam has to say.
Click to read what Abi (T. A. Abinandanan) says.

Watch the Times Now report
Part 1
Part 2

Out of this world offer!

2008-03-30T08:17:00.002+05:30

Arey, what are you saying?

2008-03-29T00:27:00.005+05:30

I finally have an inkling of why some people call it an 'ego problem'.

Your ego drives you to do better than them.

And they have a problem. See?

Bangalore or Chennai. The argument continues.

2008-03-27T08:28:00.010+05:30

Chicken or egg?

Coffee or toffee?

Bangalore or Chennai?

Ever since I've come to Chennai, a little less than 2 years ago, I've seen this topic discussed in various places. Blogs, coffee shops, offices. Everyone is trying immeasurably hard to give Chennai the advantage of his/her voice. My friend Chandrachoodan Gopalakrishnan is the most recent.

Yet in 32 years in Bangalore, I've never encountered a debate on this topic. Chennai just doesn't exist on the Bangalore horizon. It is not even acknowledged as competition. In fact as far as Bangalore is concerned, there is no argument. This tells me that the feeling of not being up there, exists in the minds of Chennaiites more than anybody else. What it still doesn't explain is why the weekend trains are full of young Chennaiites going to Bangalore for a break. And not the other way around. So in defence of Bangalore, I'll say it has more to offer young people than Chennai.

I've lived in Bangalore for 32 years and now in Chennai for the last year and a half. While I love the change and everything that’s uniquely Chennai, there are things I distinctly dislike as well.

I love the love and respect Chennai has for everything to do with art – music, dance, theatre etc. I love the food – 5 chutneys with 2 idlis, a million varieties of mixed rice and so on. I love the beach. I love the old architecture. I love the movies. I love the love for the mother tongue.

But…

I hate the conservatism that's thrust upon the southern metro by self-appointed guardians of moral standards. It shows in the way people are forced to dress, in the way entertainment is viewed, in the way tenants are accepted or rejected based on caste and eating habits, in the chauvinistic ways of some educational institutions (boys and girls are prohibited from interacting, even made to use separate staircases), in the moral policing that happens on the beach and in the double standards that allows men to bare their penises and pee in public.

Sigh.

The moral of the story? Forget Bangalore. Stop trying to prove Chennai’s credentials with comparisons. Stop acknowledging Bangalore as competition. As the harder you try, the harder it’s going to get to compete.

Learnt English in 30 days?

2008-03-26T08:21:00.004+05:30

Zoom in and read what goes for body copy in this ad that otherwise offers you a great deal.