BE to CD (An Introduction)

I started out, in my quest of a profession, trying to affix a BE (Bachelor of Engineering) to my name. But those letters fizzled out after a horrendous accident in my final month of college. And the other alphabets came into focus. I became a copywriter. And 9 years later, a CD (Creative Director).
It's this journey that I will be trying to capture in a series of posts from here on.

We're No. 2. So we try harder.

Everyday the world's second oldest profession finds new depths to drop to. Didn't you see the hooker smirk?

Sales pitch

The great Indian ad scam

This article is a must read for anyone in any way related to advertising - copywriters, art directors, clients, client servicing execs... It shames the parallel world that a large number of Indian advertising professionals have created to glorify itself, when unable to cut it on real work.
Click on the link below and read. It's time to do some soul searching.

http://agencyfaqs.com/perl/news/index.html?sid=17775

The pot seller

"Red pot, yellow pot, green pot..."

I came, I saw, I conked out!

Deccan Chronicle's new outdoor campaign in Chennai has me flummoxed. Take a look at the picture above. And if you have a clue, drop me a line.

Rats, it's a 45 crore industry in Mumbai!

I read a very interesting piece in the Mumbai Mirror yesterday. It detailed a very innovative approach to tackling the city's rat menace. The city administration has offered a 5 rupee prize for every rat brought in. Now by the city's census, there are 9 crore rats in the city, which then puts Rs. 45 crores up for grabs.

I can see entrepreneurs setting up rat breeding farms.

I can see the goons marking out rat hunting 'illakas'.

I can see the Income Tax Department sitting up - 30% of 45 crores is still a lot of crores.

Ah, what an interesting city.

Click here for the full story.