It's the Gold Rush in Chennai. Or Akshaya Thritiya as it's more commonly referred to.
The newspapers are flush with ads for stores selling gold, featuring lasses covered from head to toe in the yellow metal (I kid you not Joe).
The market streets are bustling with people wanting to exchange their year’s savings for a handful of yellow metal. It’s auspicious you see - buy gold now for an ‘aurified’ future. Articles and editorials also urge people to buy gold, playing shamelessly on middle class India’s eternal hope of prosperity and a better tomorrow. And not to mention even more gold.
I’ll be out with my camera to catch some pictures of crowds in gold frenzy. And I’m going to turn down the flash before I step out.