Friday, March 30, 2007

Narayana, narayana...

Is there anyone in this country who does not have an opinion on Indian cricket?

The corner paanwaala, the bus conductor, the office boy, the accountant, the waiter at my favourite restaurant... And now, guess who?

I remember a friend who walked up to me at the agency, having noticed a vein bulging in my forehead as I worked on an ad. "Chill buddy, it's only advertising", he said.

Wednesday, March 28, 2007

Kya frame hai bhai?

No, don't ask me about aperture settings, focal lengths, filters, shutter speed... Automatic does it for me. When I see something interesting, I draw and shoot. All I get is a moment. And in these precious times, it's a good thing I'm not waiting for the camera to say cheese.

A Hindi phrase describes this one best. 'Naak mein dum.'

The back of Bimal. I was very sad to see it.

Sunday, March 25, 2007

Friday, March 23, 2007

Just did it

A poster for a Chennai based multibrand shoe store.
Copy & art: Me

Thursday, March 22, 2007

Band aid for cars

Another of my own for Royal Sundaram car insurance. Art director, Vivian Rayen. At Contract Advertising, Chennai.

No Parking

Ad 1 of Mitsubishi Cedia campaign. My first national campaign at Contract Advertising, Chennai. Art directed by Mangesh Rane.

Monday, March 19, 2007

Picture post

the back of a mac

looking through a bottle of mineral water

Thursday, March 15, 2007

The truth about Dow

Paul Phare's series of artworks, A glimpse behind the mask of Dow is a personal response to Dow Chemical's "human element" advertising campaign, on which Dow has spent $30 million. Paul wishes to encourage people to download the posters and spread them widely. Post them on your websites, email them to friends, print them out, get them seen by as many people as possible. For high quality files suitable for litho or giclée printing, please email Paul at paul_phare @

Here are a few links that will tell you more about Bhopal's fight for justice post Union Carbide, and tell you about ways in which you can help.

Check out Indra Sinha's new book Animal's People

Monday, March 12, 2007

Of plunging necklines, rising libidos and advertising aimed at the crotch

Mandira Bedi's plunging neckline and Riya Sen's 'hardly there' hot pants may have nothing to do with Reliance caller tunes, but they're certainly trying to get the bell ringing in readers' pants.

Is this what advertisers call 'below the line' advertising?