Out of this world offer!

One of our best

Advertising Agency: Publicis Ambience Advertising, Chennai, India
Credits: Chandrachoodan Gopalakrishnan, Gous Basha, Manoj Jacob
Read feedback to this ad HERE.

Posters for Radiant Gym

Click to enlarge.

Copy: Me
Art: Manoj K Ouseph
Agency: Publicis Ambience, Chennai

Wah, kya brand positioning hai?

The radio spoke.

"Aur ye laga BSNL chauka!"

"BSNL. Connecting India."

And that after Kumara Sangakara smacked an Indian bowler to the point boundary.

10x smoother than what?

10x smoother than what? Watch the TVC carefully, and you'll have he answer. In the almost invisible type which appears below the 10x claim. Try and read what it says, when the ad appears next on TV, before you buy.

Insights from the loins of the Indian male

A golden yellow liquid. A popular drink among Indian men. And an advertising baseline that makes you wonder why.

"Mera No. 1"

Now I also wonder what might have led the ad agency down this odorous route. What insight could have emerged from the underwear of the Indian male that resulted in this wondrous positioning? The purported medicinal qualities of what flows down under?

Now given the rather sensitive nature of the area under discussion, I'm sure I'm better off not knowing. I'm not a whisky drinker either. So I'll let this sleeping dog lie and wait for you to wake him up.

Before, after and thereafter

I was quite excited by this idea till I found out that something similar had already been done.

Inspired, perspired or conspired?

I remember an ad written by a friend for a motorbike. It said 'Go from unknown to well known in 5 seconds flat'. This one takes even less - just 2 words. And it rides on a stolen vehicle.

Leads me to think that the presence of 'copy' in copywriter is not entirely unjustified.

The original by Ravi Eshwar
http://shoestringtheband.blogspot.com/2007/04/love-all.html

Inspired, perspired or conspired?
http://adsoftheworld.com/media/print/total_sports_rafter

Very funny ad!

I haven't been around these parts for a few days. The city of Mumbai had taken me hostage and was demanding a huge sum for my return. There was work to be done, and till then I stayed put.

I was going back from work one night. The clock was halfway between the 9th and 10th hour, and its fastest hand ticked along at that constant speed it is famous for. The traffic just about kept pace. My eyes wandered around, looking for things that might eventually end up here. I'd been in the car for an hour already, and there was still an equal distance to be covered.

I then saw it. High above the road. Brightly lit. A billboard for a long, luxury car. It said, "The road is calling. Play". I looked out, and I promise you, there wasn't any trace of road around me. Just vehicles for as far as I could see. Here was an advertiser who couldn't find a humorous way to say his thing, so he was saying funny things instead. I loved it. I said a word of gratitude for his sense of humour. It had made my ride a lot less boring.

Campaign for low-calorie curd

Created by Sujit Das, Publicis Delhi

Staying off the hook

Copy, art and the frustration of the client not getting it : All mine

Remember those great Volkswagen ads?

Some ads. Some storyboards. Not quite the book. Not quite not having one.

Click here.

Gold from the Ravi Eshwar mint

There was a time when ads were written. Thank goodness somebody remembers. That said, I haven't, for a very long time, seen them written as well as these.

Advertising Agency: Republik Communications, New Zealand
Copywriter: Ravi Eshwar
Art Director: Greg Wylie

Additional income

While the economy is booming for 20% of Indians, the rest are simply trying to add one side dish to their daily meal. Here's one example.

Happy Diwali

We sent this e-card our to our clients and friends in the industry.

Express your expectations

Gold and saree shops are by a very long distance, the busiest businesses in Chennai. And I've often wondered why. I found my answer on a street close to my home. And on the next. And the one after that.

Going by the number of such signboards I've spotted, I can honestly say I haven't seen a city as obsessed with marriages as Chennai.

No parking

Ad 3 of the Mitsubishi Cedia campaign.
Copy: Me
Art: Mangesh Rane

We're No. 2. So we try harder.

Everyday the world's second oldest profession finds new depths to drop to. Didn't you see the hooker smirk?

The great Indian ad scam

This article is a must read for anyone in any way related to advertising - copywriters, art directors, clients, client servicing execs... It shames the parallel world that a large number of Indian advertising professionals have created to glorify itself, when unable to cut it on real work.
Click on the link below and read. It's time to do some soul searching.

http://agencyfaqs.com/perl/news/index.html?sid=17775

I came, I saw, I conked out!

Deccan Chronicle's new outdoor campaign in Chennai has me flummoxed. Take a look at the picture above. And if you have a clue, drop me a line.