Monday, May 14, 2007

I came, I saw, I conked out!

Deccan Chronicle's new outdoor campaign in Chennai has me flummoxed. Take a look at the picture above. And if you have a clue, drop me a line.


Zyborg said...

I saw this campaign in Hyd a month back.
I don't know if this is an ad or a clever revenge by way of satire by some bored adman.
I mean this is a statement on what media has become today and the funniest part is that these guys seem to be endorsing it :-)

SloganMurugan said...

Yes, no one reads news. People buy it for the pictures of celebs. So i guess the ad works. Ii is a superb example of minimalistic advertising. WYSIWYG ... and the headline is apt.