Thursday, August 09, 2007

BE to CD - Egg puffs, tea and Ogilvy on Advertising

9 am. Monday morning. I stood at the bakery located around the corner from my new office. Munching an egg puff. Sipping tea. No, I wasn’t playing hooky. The office wasn’t open yet. And when the doors were thrown open, it was the office boy. Not the one bright spot I was expecting to throw light on my morning.

I looked around the office. One large room. Six workstations. A loo. Two shelves that constituted a library.

She came in by 11, as did Late Twenties. Forgive me, it was my first job. My ignorance went as far as not knowing that bosses never sauntered in with the proletariat. Smiling she came to my desk, shook my hand and welcomed me. I promised to do my best. To work as hard as I could. To stand by her through thick and thin, er… the company.

He looked less pleased. No smile. Not even a hint. Just an officious shake and a few mumbles about creating path breaking advertising (also known as rich managing directors).

Over the years I was to hear that bit over and over again. At every agency I worked. Some said clutter breaking. Others called it taking the leap (ironically that agency’s office was on the 7th floor). “We must make it to Cannes”, said a third, and I can’t say that the itch to refer him to Cox and Kings didn’t occur. Never mind. Soon after you joined, you learnt that you really weren’t expected or required to create anything better than your boss could, or had. In fact, you’d better not. Now that’s a different story, and I’ll get there in time.

My first month at my new workplace passed like a dream. There was a lot to clean my spectacle lenses for, but very little work. So I headed in the direction of the 2 shelves that was the office library, in search of some words I could munch on when I wasn’t feasting on eye candy. I found Ogilvy on Advertising.


(To be contd.)

1 comment:

Karen said...

ei! super yaaa, very gripping...
left with a delectable curiosity about the lovely lady... hope to read more soon... also hope you held her hand in the moonlight ;)