TwentyOne C is online

The TwentyOne C website, after much ado, is up and running. Nothing fancy, but it does the job to my satisfaction. Drop in.
www.21c.in is where it's at.

Why TwentyOne C?

It didn't take me 13 years to realise that the way an ad agency is structured is unfair to a creative person. It took me that long to muster up the courage to do something about it.

Therefore TwentyOne C.

Why TwentyOne?

At 36, I discovered the legs of a 21 year old. Probably because I'm running after something I passionately believe in. Heck, I'm also running 'cos I know the bank account ain't gonna clink on the 1st of every month.

But what the hell!!

I'm running to save my own ass. I like that.

TwentyOne C

Ok, I was bored. Logging on, typing a few lines, checking back for comments. Therefore the break. I didn't get away from writing though. I wrote ads, some jokes, verse, and worse, a resignation letter. After 13 years in the business of advertising, marketing and refusing to suck up, I got lucky.

I found an employer who I would love for the rest of my life. I found a workplace where it would actually be all about the work, and nothing else. I found an agency where I could actually work for the people below me.

You know, I really should be saying founded. It's called TwentyOne Creative.

Then bought a laptop, printed a bunch of business cards and hit the road. Armed with a belief in my abilities and the firm faith that clients deserved better than the bull that's hitherto been served up to them.

A few weeks down the line what have I to report? My first client.

So long then, till I have something new to report, which i'm hoping will be really soon. Meanwhile I request you to visit TwentyOne Creative's website for a look at its under construction page. My colleague wrote a rather cute limerick for the space.

www.21c.in

Click.