Sunday, October 15, 2006
A client was launching a restaurant. "I want the descriptor on my signage to read Multi Cuisine Restaurant (MCR)", he insisted. No amount of counselling worked in making him see otherwise. So I picked up my digicam, and shot pics of every MCR I came across that day. Noshir, a colleague, also had his camera pointed in the same direction. And together we got the client around to our line of thinking.
Now think about it. Where on earth will you find a client paying you to give him advice which he will not take? Try advertising.