Monday, September 25, 2006
Where have you parked your logo today?
I'm always on the look out for an interesting picture. So if I happen to cross your radar, you will in all likelihood notice a small black bag slung over my shoulder. It carries my Kodak Z650 digicam.
Two days ago, I'd just parked my car in the office lot, when I saw this real curvy babe standing at the other end.
A flash of red. A hint of cleavage. Plenty of thigh. And a set of perfect whites flashing straight at me. Pushing my spectacles up, I ambled across.
So in one fluid motion, that quite efficiently disguised my faux pas, I unsheathed the Z650 and shot. And then decided to write an essay on how unaware brand managers are of brand positioning. Click on the picture and a 1000 words will unfold.