Friday, January 04, 2008

New year resolutions and the health of the fitness industry.

Gym memberships always figure high on the list of resolutions for the new year. And not surprisingly, those in the business of melting fat and building muscle are busy throwing up offers and schemes to rake in the moolah from the new born fitness freak.

A month down the line, the enthusiasm to climb out of bed at 6 in the morning wanes. The nip in the air, and the warm blanket that envelopes you, simply refuses to let you climb out and join a long queue of middle-heavy, middle aged men waiting to board the treadmill. Zzzzzzzzzzzzzzzzz.....

So there it is. Another year in which you contribute to the fitness industry's fitness by staying home. And come next January, you'll find a reminder in your mailbox asking you to renew your membership to avail long term savings.

Happy new year sucker.

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