A smart media plan can get you more bang for your buck said the wag. That was a decade ago. Since then all media planners have got smart. A few of them have got smarter and have forsaken media plans for media conspiracies. Look at the above billboards. Hard to say where one ends and the other begins. And in the bargain Barclays picks up a few more eyeballs thanks to Sania'a cute mug, while Tata Indicom picks up the tab.
Or is a billboard contractor behind this coup? With a sales pitch that goes, 'Buy one, get one free".